China in the Focus of the Medical Technology Industry: G-S-HCG Reviews MEDICA 2011 Positively

In preparation of the MEDICA, the world's largest medical trade fair in Duesseldorf, many international guests announced their visit at the G-S-HCG booth. On the four days, the visitors from China and other parts of the world met on the medical marketplace to intensify numerous business contacts. The positive mood in the industry branch provided the right setting for good conversations.

Already on the first day of the exhibition, the G-S-HCG members and visitors could experience the benefits of an international exchange in the medical technology sector. At the joint stand with the German Healthcare Export Group (GHE), guests and members of the Association engaged in numerous conversations and exchanged their experience on the export market in China. The question to what extent the Chinese medical market continues to grow and in which direction it will develop, provided plenty of discussions. Another important topic was intercultural communication: how German companies are able to reduce possible cultural barriers between China and Germany and can develop a better understanding of their partners in China.

Many Chinese guests, including three delegations from China, the Association for Medical Device Industry (CAMDI), medical experts from Nanjing and the NDRC-ICC, China's National Development and Reform Committee (NDRC) International Cooperation Center (ICC) provided an interesting insight into the economic upswing of their country and underlined the importance of the German-Chinese friendship.

On the following days at the trade fair, the G-S-HCG was pleased to welcome representatives from around the world as part of the annual tour of ambassadors.

"We are very pleased with the positive response of all guests. The MEDICA offers the platform to convey the strengths of German medicine technology concentrated and comprehensively to our Chinese partners, and above that opens the opportunity to exchange with a variety of experts in a short time,"summarises Markus Fehr, Vice Chairman the G-S-HCG, and adds,"we want to use and expand the MEDICA-network again next year, because it allows us to flank the dynamically growing number of our German-Chinese cooperations in the healthcare sector effectively."



Photo: Markus Fehr, Vice Chairman of the G-S-HCG and Markus Braun, First Chairman of the GHE at the MEDICA


Via MEDICA